2 min read

Dear CEOs, Stop Writing Your Own Copy!

Published on
July 15, 2023
Phoenix Baker
Product Manager
Lana Steiner
Product Designer
Drew Cano
Frontend Engineer
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CEOs and founders, listen up! I'm here to tell you the cold, hard truth: you should never write your own copy. Let me repeat that: NEVER. WRITE. YOUR. OWN. COPY.

Why not, you ask? Well, let me tell you.

First of all, just because you're the boss doesn't mean you're a good writer. In fact, most of you probably suck at it. Sure, you might be great at running a business or coming up with innovative ideas, but when it comes to writing, there’s a lot you don’t know. Good design isn’t about making a brand look pretty, although that’s a nice benefit of it. Good design is about function and making a brand work on your target audience. Good copywriting isn’t about making your brand sound good either. It’s about communicating the messages that are important to your target audience. Then it sounds good.

And let’s face it. Most CEOs can’t structure sentences that flow well, free from cliches, and easy to understand. 

Even if you are a decent writer, you're too damn close to your own product or service to be objective. You're too emotionally invested in it to see it from the customer's perspective. You might think your product is the best thing since sliced bread, but your customers might think it's just stale bread. And if you write your own copy, you're only going to be promoting your own biased view of your product. 

Writing good copy takes time and effort. And as a CEO or founder, your time is better spent doing other things. You know, like actually running your business. Leave the writing to the professionals who know what they're doing and who studied for it.

You don’t go to the dentist to tell him or her what to do, or even worse, grab the tools from their hands and start fixing your own teeth in the mirror. When you write your own copy, you’re that person.

Let's not forget the power of a fresh perspective. A professional copywriter or agency can bring a fresh set of eyes to your business and show it to you from a new angle. They can spot opportunities that you might have overlooked, and come up with creative solutions to your marketing challenges. Hiring a copywriter isn't just about getting someone to write your copy. It's about getting a partner who can help you grow your business.

If you need a professional copywriter, our team can help you craft copy that not only sounds good but also sells. We specialize in creating copy for various industries and niches in tech and finance, and we can help you connect with your target audience to achieve your business goals.

Birkley offers a wide range of copywriting services, from website copy and product descriptions to email marketing campaigns and social media ads. 

We invite you to schedule a 30-minute free consultation with one of our copywriting experts. During the consultation, we'll audit your existing copy and provide you with valuable feedback and suggestions on how to improve it. You'll get a taste of what it's like to work with us, and we'll get a better understanding of your business and your copywriting needs. Contact us to schedule your free consultation!