4 min read

How Much Does Branding Cost? A Comprehensive Guide to Prices in the US and UK

Published on
April 11, 2023
Phoenix Baker
Product Manager
Lana Steiner
Product Designer
Drew Cano
Frontend Engineer
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Branding is a crucial aspect of any business. It's what sets you apart from the competition and helps you build a connection with your target audience. But how much does branding cost? Well, the answer is not that simple. There are many factors that come into play when determining the cost of branding, such as the size of the business, the scope of the project, and the level of expertise required. In this article, we'll take a look at the average prices for branding in the US and UK markets, and we'll also explain why Birkley charges between $20,000 to $50,000 for our branding services.

US Market

According to a survey conducted by Sagefrog Marketing Group, the average cost of a branding project in the US ranges from $15,000 to $50,000. However, this cost can vary significantly depending on the size of the company and the scope of the project. For example, a small business with a limited budget may be able to get away with spending $5,000 to $10,000 on branding, while a large corporation with a global presence may need to invest upwards of $100,000.

UK Market

In the UK, the cost of branding can be even higher than in the US. A study by found that the average cost of branding for a small business is around £1,000 to £3,000, while the cost for a larger company can range from £10,000 to £50,000 or more.

Factors Affecting Branding Costs

As mentioned earlier, the cost of branding can vary widely depending on several factors. 

These include:

  • Business size: Larger companies typically require more extensive branding efforts, which can drive up costs.
  • Scope of the project: A comprehensive branding project that includes developing a brand strategy, logo design, brand messaging, and other branding assets will cost more than a simple logo design.
  • Level of expertise: Experienced branding agencies with a proven track record will charge more than less established firms.

Why Birkley Charges Between $20,000 to $50,000 for Branding

At Birkley, we understand the importance of branding and the significant impact it can have on a business's success. We also know that creating a strong brand requires a lot of time, effort, and expertise. That's why we charge between $20,000 to $50,000 for our branding services, although the budget might go up to $100,000 for larger corporations and projects.

We start with the foundation of a strong brand, which includes researching the target audience, understanding the business's unique value proposition, and analyzing the competition. Based on this foundation, we then create a comprehensive brand strategy that includes brand messaging, visual identity, and other branding assets.

Our branding process is highly collaborative, and we work closely with our clients to ensure that the final product accurately reflects their business's personality, values, and goals. Our team of branding experts has years of experience and a proven track record of creating successful brands for businesses across a wide range of industries.

Branding is an investment in your business's future, and it's essential to get it right. While the cost of branding can vary significantly depending on several factors, it's essential to work with a reputable branding agency that has the expertise and experience necessary to create a strong, memorable brand. We pride ourselves on providing end-to-end branding services that help businesses stand out from the competition and build lasting connections with their target audience.