4 min read

The Benefits of Custom Web Development vs. Using Templates

Published on
June 2, 2023
Phoenix Baker
Product Manager
Lana Steiner
Product Designer
Drew Cano
Frontend Engineer
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In today's world, having a website for your business is not just a recommendation, it is a requirement. Your website is often the first point of contact a potential customer has with your business, and it should be designed to impress. When it comes to building a website, there are two main options: custom web development or using templates. In this article, we will discuss the benefits of custom web development and why it may be the better option for your business.

Unique Design and Functionality

One of the most significant benefits of custom web development is the ability to create a unique design that is specific to your business. When you use a template, your website will look like many other websites on the internet. With custom web development, your website will be built from scratch and tailored to your business's unique needs and goals. This means that you can create a design that stands out and truly represents your brand.

Optimized for Performance

Custom web development allows for the optimization of your website's performance. A custom website can be optimized to load quickly, improving the user experience, and reducing bounce rates. 

Better Security and Support

Custom web development also provides better security and support for your website. With a template, you are relying on the template provider to maintain and update the template's security features. With a custom website, you can work with your developer to implement security measures specific to your business's needs. Additionally, you have the option to work with your developer for ongoing support and updates.

Better User Experience

Custom web development provides a better user experience than template-based web design. A website that is developed specifically for a particular business will be tailored to the specific needs of that business. This means that the website will be designed with the user in mind, ensuring that the user has an intuitive and engaging experience when interacting with the site. Custom development allows the creation of user interfaces that are easy to navigate, intuitive, and engaging. This, in turn, increases the chances of converting visitors to customers, as they will find the website easy to use and navigate.

Scalability and Flexibility

Custom web development provides scalability and flexibility that templates simply cannot match. A custom website can be designed with scalability in mind, which means that the website can be expanded or scaled down as the business grows or changes. Templates are not designed with this in mind and may require significant modifications to accommodate any changes to the business. Custom development also offers flexibility, allowing developers to create unique features that are not available in templates. This provides a competitive advantage, as businesses can differentiate themselves by providing unique features that their competitors do not offer.

Better Search Engine Optimization

Custom web development provides better search engine optimization (SEO) than template-based web design. A custom website is built from scratch with SEO in mind. This means that the website's architecture, content, and code can be optimized for SEO, which can improve its search engine rankings. Templates, on the other hand, are not built with SEO in mind and may require significant modifications to make them SEO-friendly. Custom development also allows for the integration of SEO tools and plugins, which can further improve the website's search engine rankings.

Better branding

While template-based web design may be a quick and cheap option, it does not provide the same benefits as custom web development when it comes to branding. Custom web development offers more consistency and makes it saves your design team time as they have to follow the brand guidelines versus spend time changing colors, fonts, shapes, and the overall layout.

The risks of using templates

While templates can be convenient, they also pose certain risks to businesses. One major risk is that templates are often built with the assumption that the website will be used in a specific way, which may not align with the unique needs of the business. This can result in a website that is difficult to customize or update, making it challenging to add new features or improve functionality. Templates are often not optimized for search engines, which can negatively impact a website's visibility and ability to attract traffic.

Another risk of using templates is that they can be vulnerable to security breaches. Because templates are widely available and often used by multiple businesses, they can be an easy target for hackers looking to exploit vulnerabilities. They may not be updated frequently enough to address security issues, leaving businesses at risk of data breaches and other security threats.

Book a Free 30-Minute Consultation with Birkley

At Birkley, we specialize in custom web development that is tailored to your business's unique needs and goals. Our team of experienced developers will work with you to create a website that stands out and provides a seamless user experience. Contact us today to book a free 30-minute consultation and learn more about how we can help your business succeed online.