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3 min read

The Problem with Cheap Marketing: Why Paying Peanuts Gets You Monkeys

Published on
April 27, 2023
Contributors
Phoenix Baker
Product Manager
Lana Steiner
Product Designer
Drew Cano
Frontend Engineer
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As a business owner, it's understandable that you want to keep costs low and get the most bang for your buck. But when it comes to marketing, going the cheap route can actually end up hurting your business more than it helps. Let's be honest: if you're only willing to pay a few hundred dollars for a marketing service, you're probably going to get what you pay for - which is likely to be poor quality work and underwhelming results.

The truth is, marketing is not a one-size-fits-all approach, and it requires expertise, creativity, and experience. When you choose a cheap marketing service, you're likely to get inexperienced or unqualified freelancers or agencies who can't deliver the results you need. Not to mention, they may not understand your brand or target audience, resulting in ineffective messaging and campaigns that fail to resonate with your customers.

The problem with cheap marketing

So, what are some of the problems with cheap marketing? First, let's talk about the freelancers and agencies that exploit the market by offering their services for a fraction of the cost of established marketing firms. These cheap providers often hire inexperienced or unqualified individuals who lack the skills and knowledge to create and execute successful marketing campaigns. As a result, you're likely to end up with campaigns that are poorly designed, lack creativity, and don't engage your target audience.

Another problem with cheap marketing is that it often leads to subpar results. While the upfront cost may seem attractive, you're likely to spend more money in the long run to fix or redo campaigns that failed to deliver results. This means wasted time, resources, and money that could have been better spent on a high-quality marketing service from the start.

But why are some marketing services so much more expensive than others? Well, it's simple: you get what you pay for. At Birkley, we invest in hiring the best people, who have years of experience and expertise in their respective fields. Our team includes designers, copywriters, strategists, and analysts who work together to create marketing campaigns that not only look good but also deliver measurable results.

We also understand that branding is the foundation of any successful marketing campaign. That's why we start with creating a strong brand identity that resonates with your target audience. From there, we develop a customized marketing strategy that's tailored to your specific business goals and audience.

While we understand that our services may come with a higher price tag than some of our competitors, we firmly believe that our results speak for themselves. By investing in a high-quality marketing service, you're investing in the success of your business. So the next time you're tempted to go the cheap route, remember the old saying: if you pay peanuts, you'll get monkeys.

The hidden costs business often forget to consider

One of the hidden costs of hiring cheap marketing people is the added management cost. When you hire someone to do a piece of content for $15 that would otherwise cost $500, you might end up having to micro-manage that person, answer endless questions, and spend countless hours in communication. Consider how much your time is worth per hour, and factor in those management costs. With an experienced provider like Birkley, your management cost is very low as we manage ourselves. We don't wait for you to tell us what to do, but we're proactive and ask the right questions.

Many freelancers and cheap agencies cut corners to keep their prices low, leading to subpar work that could even harm your brand. They may use unethical tactics to increase website traffic, such as buying followers or using clickbait headlines, which could hurt your reputation in the long run. Plus, with cheap marketing, you may end up spending more money in the long run to fix the damage caused by ineffective campaigns.

Cheap marketing also means hiring inexperienced people who lack the skills, expertise, and creativity needed to deliver results. These cheap services are often provided by inexperienced freelancers who lack the necessary experience or a deep understanding of your brand's needs. They may not be able to deliver high-quality content or understand how to create a cohesive brand image across all marketing channels.

Cheap marketing services can be tempting for business owners who want to save money, but they can ultimately end up costing you more in the long run. By investing in a high-quality marketing service like Birkley, you can ensure that your campaigns are expertly crafted, engaging, and deliver measurable results. So don't skimp on your marketing - it's an investment in the success of your business.