rebrand and go-to-market strategy for a US saaS product

Birkley transformed Access Ethos' brand with a comprehensive strategy. We modernised their logo and colours, built a dynamic new website, and developed a targeted Go-To-Market plan. This rebrand  balances a fresh, modern image with the company's established legacy, ensuring recognition and driving future success.
Project Highlights

Modernising the brand and coming up with a powerful brand story

After in-depth brainstorming and competitor analysis, we defined Access Ethos' market sweet spot. This clarity inspired bold taglines and a bright colour palette, aligning their branding with their mission-driven, innovative approach to business education.
Brand Positioning and Storytelling
Logo, Typography, Brand Colours
Website Copywring, Design, and Development
Go-To-Market (GTM) Strategy
Dashboard mockup
Some of the amazing brands we’ve worked with

The work was outstanding. I love the new website, branding, and slogan. The Birkley team understood what Access Ethos is about and created a new brand that kept the legacy of the old one.

Kareem Lanier
CEO of Access Ethos
Tech Stack

The Marketing Technology Stack

We've worked with the following tools to support the client's operational needs:

Wordpress, Elementor, Figma, Miro, Notion, Google Drive, Adobe XD
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No hard selling. No strings.

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