Resources and insights

The latest industry news, interviews, technologies, and resources.
Resources

Micro-Influencers vs. Macro-Influencers: Choosing the Right Influencer for Your Brand

In this article, we’ll discuss the types of influencers you can find hustling in the market and study the secrets to finding your brand's perfect match.
Anna Pelova
March 20, 2024
2 min read
Resources

Email Marketing in 2024: Strategies for Success

Email marketing continues to prove its resilience as a powerful tool for engaging audiences and driving conversions. In 2023, it surpassed all digital channels in terms of effectiveness as rated by marketers. We'll explore in this article how you can apply cutting-edge email marketing strategies in the year 2024 to help your business stay ahead of the curve and maximise its impact.
Anna Pelova
February 23, 2024
2 min read
Resources

How to Create a Consistent Brand Voice Across Social Platforms

With various platforms offering unique ways to engage with audiences, maintaining a unified voice across them can be challenging but crucial for creating a strong brand presence. In this article, we'll explore the importance of a consistent brand voice and provide actionable tips for achieving coherence across diverse social media channels.
Anna Pelova
January 29, 2024
2 min read
Resources

Crafting a Compelling B2B Case Study

We all love a good success story. That is why case studies remain the most effective marketing tactic according to surveys. In B2B marketing, businesses constantly seek innovative solutions to address complex challenges, so a well-crafted case study represents trust and credibility. This article talks about creating a case study that captivates, educates, and converts leads into clients.
Anna Pelova
January 8, 2024
3 min read
Resources

The IKEA Effect: The Psychology Behind Perceived Value

People simply put value on something that they have built with their own hands. This is called The IKEA Effect and we see this phenomenon in our daily lives more often than we realise.
Anna Pelova
January 5, 2024
3 min read
Resources

A Year In Review: A Heartfelt Thank You to Our Clients

2023 was a remarkable year for our team at Birkley as we reached new heights in terms of improving our services, meeting our sales goals, and working on some inspiring projects. We want to say thank you to all our clients who trusted us, as well as our talented team. This was a year of growth. We grew as a company but also as individuals.
Anna Pelova
December 30, 2023
1 min read
Resources

Choosing the right colour for your brand

When companies choose a colour that represents their brand, it is not a random choice but a strategic one. The process is a fascinating blend of psychology, market research, and creative intuition.
Anna Pelova
November 15, 2023
3 min read
Resources

10 Common Myths About Social Media Marketing

In this article, we will debunk 10 common myths about social media marketing to help you better navigate this dynamic and influential digital landscape.
Anna Pelova
October 17, 2023
3 min read
Resources

How to Build a Brand on TikTok

If you still think that TikTok is a platform for dance challenges and viral trends, then you’ll be surprised to know that it's now a goldmine for businesses!
Anna Pelova
September 29, 2023
3 min read
Resources

What Makes a Great Landing Page

To change the game for the content marketing of your business, you need a well-designed landing page. Are you looking to generate leads, sell products, or simply provide information? Bottomline is you need to nail your landing page.
Anna Pelova
August 30, 2024
3 min read
Resources

Dear CEOs, Stop Writing Your Own Copy!

Even if you are a decent writer, you're too damn close to your own product or service to be objective.
Anna Pelova
July 15, 2023
2 min read
Resources

The Power of Emotional Branding: How to Connect with Your Audience on a Deeper Level

When done right, emotional branding can deepen your relationship with your audience and create a loyal following.
Anna Pelova
June 21, 2023
4 min read
Resources

The Benefits of Custom Web Development vs. Using Templates

In this article, we will discuss the benefits of custom web development and why it may be the better option for your business.
Anna Pelova
June 2, 2023
4 min read
Resources

The Evolution of Branding: How It Has Changed in the Digital Age

While the core principles of branding remain the same, the way businesses approach branding has evolved to keep up with the digital age.
Anna Pelova
May 23, 2023
5 min read
Resources

Branding vs. Marketing: Understanding the Difference and How They Work Together

While branding and marketing are often used interchangeably, they have different roles and functions in the business world.
Anna Pelova
May 9, 2023
2 min read
Resources

The Problem with Cheap Marketing: Why Paying Peanuts Gets You Monkeys

Let's be honest: if you're only willing to pay a few hundred dollars for a marketing service, you're probably going to get what you pay for.
Anna Pelova
April 27, 2023
3 min read
Resources

How Much Does Branding Cost? A Comprehensive Guide to Prices in the US and UK

There are many factors that come into play when determining the cost of branding, such as the size of the business, the scope of the project, and the level of expertise required.
Anna Pelova
April 11, 2023
4 min read
Resources

The Benefits of Rebranding Your Business and How to Do It Right

Rebranding can be a significant undertaking, but if done correctly, it can be a powerful tool for growing your business and reaching new audiences.
Anna Pelova
March 23, 2023
4 min read
Q&A

How Much Should You Pay for Brand Naming and How to Do it Right?

Choosing the right brand name is not just a matter of preference; it's a strategic decision that requires careful consideration and research.
Anna Pelova
February 8, 2023
3 min read

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