Resources and insights

Here's a vital lesson for brands: authenticity trumps perfection. Notice that consumers are now increasingly sceptical of overly curated brand images.

Today’s market is saturated. So it isn’t just about what you sell anymore, but also what you stand for. Brand values can make a difference in creating a loyal customer base.

Let's talk about user-generated content (UGC) at work. How can you tap into this goldmine of content and make it work for your business?

TikTok has a space for everybody. This guide covers innovative strategies in tech, beauty, fashion, and other industries.

To maximise your reach and engagement, you can cater to diverse audiences and expand your reach beyond your local community.

Like anything worth doing, there are some essential guidelines to follow to ensure your social media contest hits the mark and doesn't flop.

In social media branding, there's one strategy that stands out and makes this work: building an online community.

In this article, we’ll discuss the types of influencers you can find hustling in the market and study the secrets to finding your brand's perfect match.

We'll explore in this article how you can apply cutting-edge email marketing strategies in the year 2024 to help your business stay ahead of the curve.

Maintaining a unified voice across various platforms can be a challenge. This article provides actionable tips for achieving coherence across social media channels.

In B2B marketing, a well-crafted case study represents trust and credibility. This article talks about creating a case study that captivates, educates, and converts leads into clients.

People simply put value on something that they have built with their own hands. This is called The IKEA Effect and we see this phenomenon in our daily lives more often than we realise.

We want to say thank you to all our clients who trusted us, as well as our talented team. 2023 was a year of growth. We grew as a company and also as individuals.

When companies choose a colour that represents their brand, it is not a random choice but a strategic one. The process is a fascinating blend of psychology, market research, and creative intuition.

In this article, we will debunk 10 common myths about social media marketing to help you better navigate this dynamic and influential digital landscape.

If you still think that TikTok is a platform for dance challenges and viral trends, then you’ll be surprised to know that it's now a goldmine for businesses!

Are you looking to generate leads, sell products, or simply provide information? Bottomline is you need to nail your landing page.

Even if you are a decent writer, you're too damn close to your own product or service to be objective.

When done right, emotional branding can deepen your relationship with your audience and create a loyal following.

In this article, we will discuss the benefits of custom web development and why it may be the better option for your business.

While the core principles of branding remain the same, the way businesses approach branding has evolved to keep up with the digital age.

While branding and marketing are often used interchangeably, they have different roles and functions in the business world.

Let's be honest: if you're only willing to pay a few hundred dollars for a marketing service, you're probably going to get what you pay for.

There are many factors that come into play when determining the cost of branding, such as the size of the business, the scope of the project, and the level of expertise required.

Rebranding can be a significant undertaking, but if done correctly, it can be a powerful tool for growing your business and reaching new audiences.

Choosing the right brand name is not just a matter of preference; it's a strategic decision that requires careful consideration and research.